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inbound marketing

10 Inbound Marketing Analytics to Watch

4 years ago

10 Inbound Marketing Analytics to Watch featured image

Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillars of inbound marketing are analytics - the data you examine to see how well you're performing. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with … [Read more...] about 10 Inbound Marketing Analytics to Watch

Author: Dave Meyer Filed Under: Hubspot, Inbound Marketing, Marketing, News, SEO, Social Media Tagged: analytics, Content, inbound marketing, marketing analytics, ROI, SEO, social media marketing

What Is Growth-Driven Web Design? (And Why You Should Care)

4 years ago

what is growth-driven web design? featured image

  Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website … [Read more...] about What Is Growth-Driven Web Design? (And Why You Should Care)

Author: Dave Meyer Filed Under: Growth-Driven Web Design, Marketing, News, Web Design Tagged: digital marketing, Growth-Driven Design, Growth-Driven Web Design, inbound marketing, online marketing, web design

How to Create Inbound Marketing Campaigns that Convert

4 years ago

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Anyone can slap together an inbound marketing campaign. But a campaign that actually works? One that consistently brings in high-quality leads? That's a challenge. Creating inbound marketing campaigns that convert requires more planning and maintenance than just throwing everything on the wall and seeing what sticks. But high-converting marketing … [Read more...] about How to Create Inbound Marketing Campaigns that Convert

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News Tagged: campaigns, digital marketing, inbound marketing, marketing campaigns, online marketing

5 Ways You’re Sabotaging Your Landing Pages

4 years ago

5 Ways You're Sabotaging Your Landing Pages featured

Landing pages are the bread-and-butter of inbound marketing. But most landing pages are a burnt piece of toast. It's easy to create landing pages, but creating landing pages that convert is much more of a challenge. There are some basic mistakes that sabotage your landing pages before they ever have a chance to be successful. If your landing pages … [Read more...] about 5 Ways You’re Sabotaging Your Landing Pages

Author: Dave Meyer Filed Under: Inbound Marketing, Marketing, News, Web Design Tagged: digital marketing, inbound marketing, Landing pages, marketing

Walking the Buyer’s Journey

4 years ago

walking the buyers journey featured image

In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process. … [Read more...] about Walking the Buyer’s Journey

Author: Dave Meyer Filed Under: BizzyWeb, Buzz Tips, Hubspot, Marketing, News Tagged: buyer's journey, digital marketing, HubSpot, inbound marketing, marketing

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

4 years ago

InboundChecklistFeaturedImage

Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about The Only Inbound Marketing Campaign Checklist You’ll Ever Need

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, News Tagged: digital marketing, HubSpot, hubspot inbound marketing, inbound marketing, online marketing, personas

What is Inbound Marketing and Why You Should Care

4 years ago

What is Inbound Marketing FeaturedImage

    Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers and … [Read more...] about What is Inbound Marketing and Why You Should Care

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Marketing, News, SEO, Social Media Tagged: digital marketing, inbound marketing, Minneapolis digital marketing, online marketing

5 Easy Inbound Marketing Ideas

5 years ago

5 Easy Inbound Marketing Ideas FeaturedImage

Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are some … [Read more...] about 5 Easy Inbound Marketing Ideas

Author: Dave Meyer Filed Under: Buzz Tips, Inbound Marketing, News Tagged: Content, content marketing, ebooks, hubspot inbound marketing, inbound marketing, video

The Step-By-Step Guide to Minneapolis Inbound Marketing

5 years ago

Minneapolis Inbound Marketing FeaturedImage

Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound … [Read more...] about The Step-By-Step Guide to Minneapolis Inbound Marketing

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News Tagged: HubSpot, inbound marketing, minneapolis

How to Use Facebook Ads with Inbound Marketing

5 years ago

How to Use Facebook Ads with Inbound Marketing FeaturedImage

Facebook, I'd like you to meet inbound. I think you two will really hit it off.  Facebook ads are a great way to quickly get your business in front of many new people, but if you aren't strategic, you might as well just kiss all your money goodbye. Integrating your Facebook ads with an inbound marketing strategy is an easy way to see better … [Read more...] about How to Use Facebook Ads with Inbound Marketing

Author: Dave Meyer Filed Under: Buzz Tips, Facebook, Hubspot, Marketing, News Tagged: facebook, facebook advertising, inbound marketing

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

5 years ago

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For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our … [Read more...] about Goodbye Funnel, Hello Flywheel: A New Approach to Sales

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News Tagged: buyer's journey, HubSpot, inbound marketing

Inbound Marketing Cheat Sheet

5 years ago

Inbound Marketing Cheat Sheet FeaturedImage

Marketing doesn't come naturally to us at BizzyWeb. Yes, we know it - we live it, we breathe it, we occasionally dream about it - but like any other skill set it requires diligent learning and years of study. If you've done any marketing or research on your own, you've probably come across some terms that, frankly, seem like another language. Our … [Read more...] about Inbound Marketing Cheat Sheet

Author: Dave Meyer Filed Under: Hubspot, Marketing, News Tagged: digital marketing, How To, inbound marketing

Fantastic Brands and Where to Find Them: Marketing Lessons from Harry Potter

5 years ago

Fantastic Brands and Where to Find Them FeaturedImage

On November 18, Fantastic Beasts: The Crimes of Grindelwald will be released and mark the latest entry in a decades'-long cultural powerhouse. Few things have generated the lasting impact Harry Potter has, in no small part due to some clever marketing. Your business might not spawn 10 movies and billions of dollars (sorry) but you can still nab … [Read more...] about Fantastic Brands and Where to Find Them: Marketing Lessons from Harry Potter

Author: Dave Meyer Filed Under: Marketing, News Tagged: digital marketing, Harry Potter, inbound marketing

How to Rank in Minneapolis with HubSpot Inbound Marketing

5 years ago

How to Rank in Minneapolis with HubSpot Inbound Marketing FeaturedImage

Ranking in Minneapolis is easier said than done. With all the competition in the marketplace and even more online, how can your business hope to stand out? It can be done...if you know how. That's where inbound marketing comes in. What is Inbound Marketing? Inbound marketing is customer-oriented and customer-driven. Historically, customers had … [Read more...] about How to Rank in Minneapolis with HubSpot Inbound Marketing

Author: Dave Meyer Filed Under: News Tagged: digital marketing, HubSpot, hubspot inbound marketing, inbound marketing

How to Get Your 💩 in a Group with Automation

5 years ago

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We love digital marketing, but we can't deny how frustrating it is to have to juggle dozens of different tools. Your website, your email marketing tool, your independent social media accounts, your Google Analytics, your Google My Business Listing, and that's just the bare minimum! If you also have to toss a CRM and other programs like Eventbrite … [Read more...] about How to Get Your 💩 in a Group with Automation

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News, Social Media Tagged: digital marketing, Email Marketing, inbound marketing, inbound strategy, online marketing, social media marketing

Don’t Buy that List – How to Grow Your Email List for Free

5 years ago

How to Grow Your Email List for Free featured image

Temptation comes in many forms. Sometimes it's a double chocolate brownie when you're 2 weeks into a diet, sometimes it's an extra pair of boots just in case you get tired of the other 12 you own and sometimes it's a "list of pre-screened emails and phone numbers of certified leads!" Buying an email list sure is tempting - who wants to pass up … [Read more...] about Don’t Buy that List – How to Grow Your Email List for Free

Author: Dave Meyer Filed Under: Buzz Tips, Constant Contact, Hubspot, Marketing, News Tagged: Constant Contact, email, Email Marketing, HubSpot, inbound marketing

How to Develop a Buyer Persona in Less than 10 Minutes

5 years ago

how to develop a buyer persona in less than 10 minutes featured image

If you're not currently using buyer personas, we don't want to say you're doing marketing wrong, but... You're doing marketing wrong. At the end of the day, if you aren't quite sure who you're targeting, you're throwing money away. A persona helps you hone in on our ideal customer and create content for them, instead of just throwing everything … [Read more...] about How to Develop a Buyer Persona in Less than 10 Minutes

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News Tagged: HubSpot, HubSpot marketing, inbound marketing, marketing personas, persona, personas

Review: Inbound Organization by Dan Tyre and Todd Hockenberry

5 years ago

book review: inbound organization

Written by Dave Meyer, President of BizzyWeb You may have noticed a subtle shift in the way B2B companies engage with their clients. The days of “coffee is for closers” and hard-sell tactics are over, along with “smile and dial” canvassing of cold leads. Taking its place is a softer-touch approach of educating clients using online resources: … [Read more...] about Review: Inbound Organization by Dan Tyre and Todd Hockenberry

Author: Jena Felsheim Filed Under: Marketing, News Tagged: book review, How To, inbound marketing

How to Use the Buyer’s Journey to Land More Sales

5 years ago

How to Use the Buyer’s Journey FeaturedImage

Thanks to the internet, the landscape of sales has changed forever. Consumers have more power than ever over their purchasing decisions and actively seek out businesses. You can't expect a customer to choose you simply because you offer a service they need - they have an endless variety of options to choose from. You now have to offer them more in … [Read more...] about How to Use the Buyer’s Journey to Land More Sales

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News Tagged: buyer's journey, digital marketing, How To, inbound marketing, online marketing, sales

Inbound Marketing in 5 Easy Steps [Infographic]

5 years ago

Inbound Marketing in 5 Easy Steps FeaturedImage

It's no secret that we think inbound marketing is the bee's knees. It's an approach that adapts to the ever-shifting world of online marketing to create the best possible funnel for warm leads.  And, it's also simple enough that you too can do it in just 5 easy steps. This infographic from The Whole Brain Group breaks down Inbound Marketing so you … [Read more...] about Inbound Marketing in 5 Easy Steps [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, Communication, Marketing, News, Social Media Tagged: digital marketing, inbound marketing, infographic, online marketing

How to Create an Inbound Marketing Strategy

6 years ago

How to Create an Inbound Marketing Strategy FeaturedImage

Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between a … [Read more...] about How to Create an Inbound Marketing Strategy

Author: Jena Felsheim Filed Under: Blogging, Constant Contact, Marketing, News Tagged: digital marketing, How To, inbound marketing, inbound strategy, online marketing

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