• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Get Started
Support
Call us
Email Us
BizzyWeb | Minneapolis Web Design & Digital Marketing

BizzyWeb | Minneapolis Web Design & Digital Marketing

The Best Choice for Digital Marketing in Minnesota

  • Services
    • Growth-Driven Web Design
    • Digital Marketing
    • Inbound Marketing
  • Portfolio
  • About
    • About Us
    • Our History
    • Our Team
    • Tools We Use
  • Events
  • BizzyNews
  • Contact
  • Get Started
  • Support
You are here: Home / News / How to Get Your 💩 in a Group with Automation
Call us
Find BizzyWeb

How to Get Your 💩 in a Group with Automation

5 years ago

Reading Time: 3 minutes

get in a group with automaton header image

We love digital marketing, but we can’t deny how frustrating it is to have to juggle dozens of different tools. Your website, your email marketing tool, your independent social media accounts, your Google Analytics, your Google My Business Listing, and that’s just the bare minimum! If you also have to toss a CRM and other programs like Eventbrite or Slack in the mix, it gets even more overwhelming.

It can feel, well, pretty 💩

If you’re struggling to manage your marketing tools, it’s time to turn to marketing automation.

What is Marketing Automation?

Simply put, marketing automation is one software that houses your entire marketing strategy. Instead of having to log into your CRM, then log into your Facebook, then log into your blog, with a marketing automation software you simply log into one program and can flip between those tools on one page.

We recommend HubSpot as a marketing automation tool. Not only is it easy to use, but it integrates seamlessly with external software like Sprout Social, Mail Chimp, Slack and more. HubSpot covers all your marketing bases – CRM, blog, email, website, forms, landing pages and social media.

How Do I Use Marketing Automation?

Marketing automation makes it much simpler to strategize and create whole campaigns. Many companies fall back on random marketing – an email here, a social media post there, maybe a blog at some point. It’s usually on the spot and very irregular. 

Instead, using marketing automation you could pre-write and schedule content on a regular basis. Instead of writing and publishing a blog “when you have time” you can pre-write blogs and schedule them every other month. You can do the same with social and email. If you wanted to go even further, you could integrate your CRM with your email marketing to send select emails – for example a congratulatory email on a contact’s Birthday or an announcement of an upcoming tradeshow to contacts living in a select area.  

Additionally, using marketing automation you could create an inbound marketing campaign. A campaign is one chunk of marketing aimed at a clear goal. For example, let’s say you have an ebook written you want to market. Here’s how you could do that with marketing automation:

  1. You create a landing page with a form to download the eBook and run ads on social media.
  2. When someone fills out the form, they are sent a thank you email.
  3. A few days later, everyone who downloaded the eBook gets a follow-up email with a blog related to that topic.
  4. When someone clicks on that blog, your sales team is sent an email with the lead’s contact information.

At the end of the day, marketing automation saves you time and reduces stress. It might even make you smile. 💩

* * *

Automate Your Marketing with HubSpot Inbound

Are you not seeing the results you expected out of marketing with your current program? It’s time to go Inbound. Inbound Marketing is a strategic, proven approach to digital marketing that laser-focuses on your goals that doesn’t just get eyeballs on your content – it sends you primed and warmed leads. You’re reaching the people you want most as customers, which means better business for you. As a Minneapolis HubSpot Partner Agency, we have the tools to create killer campaigns, and the knowledge to slice and dice the analytics.

See What Inbound Marketing Can Do For You

Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. We’re located just outside of Minneapolis. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News, Social Media Tagged: digital marketing, Email Marketing, inbound marketing, inbound strategy, online marketing, social media marketing

Related News

How to Get More Traffic to Your Website

How to Get More Traffic to Your Website

4 years ago

Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic.

The Best Growth Hacks for 2020

The Best Growth Hacks for 2020

4 years ago

Hacking isn't all negative or relegated to cheesy '90s flicks - it can also be a tool for exponential growth using growth hacking.

How to Convince Your Boss to Choose GDD Over Traditional Web Design

How to Convince Your Boss to Choose GDD Over Traditional Web Design

4 years ago

For those considering a Growth-Driven Design program, here is how you can convince your boss it's a worthy investment. 

Footer

Services

  • Digital Marketing
  • Inbound Marketing
  • Growth-Driven Web Design
  • Email Marketing
  • Pay Per Click Advertising
  • Search Engine Optimization
  • Social Media
  • Web Design
  • Brand Strategy
  • Website Hosting

Resources

  • Tutorials
  • Webinar Archive
  • Events
  • Client Area
  • Careers

Follow Us

Find Us

11190 Commerce Dr N
Minneapolis, MN 55316

612.424.9990

Keep In Touch

Subscribe to BizzyNews for the latest trends in Web Design, Inbound Marketing and Digital Marketing. Join over 5,000 people who receive our free monthly tips.

Partners

Copyright © 2023 · Minneapolis Web Design by BizzyWeb All Rights Reserved | Privacy Policy | Terms & Conditions | Log in