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Hubspot

10 Inbound Marketing Analytics to Watch

10 Inbound Marketing Analytics to Watch

Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillars of inbound marketing are analytics - the data you examine to see how well you're performing. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with

4 years ago

Posted In: Hubspot, Inbound Marketing, Marketing, News, SEO, Social Media

How to Create Inbound Marketing Campaigns that Convert

How to Create Inbound Marketing Campaigns that Convert

Anyone can slap together an inbound marketing campaign. But a campaign that actually works? One that consistently brings in high-quality leads? That's a challenge. Creating inbound marketing campaigns that convert requires more planning and maintenance than just throwing everything on the wall and seeing what sticks. But high-converting marketing

4 years ago

Posted In: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News

How to Build Eyeball-Worthy Emails

How to Build Eyeball-Worthy Emails

Nobody likes an ugly email. If I click into an email and see walls of text, no color, no images, no buttons and not even one shred of bolded text, it's booked itself a one-way ticket to the trash. Are your emails facing a similar fate? With the vast amount of emails we all receive daily, it's important to create eyeball-worthy emails that command

4 years ago

Posted In: Communication, Constant Contact, Hubspot, Inbound Marketing, Marketing, News

Walking the Buyer’s Journey

Walking the Buyer’s Journey

In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process.

4 years ago

Posted In: BizzyWeb, Buzz Tips, Hubspot, Marketing, News

What is a Buyer Persona? (And How Do I Make One?)

What is a Buyer Persona? (And How Do I Make One?)

Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an

4 years ago

Posted In: Hubspot, Marketing, News

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and

4 years ago

Posted In: Buzz Tips, Hubspot, Inbound Marketing, News

An Introduction to Growth-Driven Design in Minneapolis

An Introduction to Growth-Driven Design in Minneapolis

  Your website is your biggest marketing asset, and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located in Minneapolis, and more. It’s also your best “salesperson” - or should be. Research by HubSpot indicates that a prospect has already moved

4 years ago

Posted In: Communication, Growth-Driven Web Design, Hubspot, News

The Step-By-Step Guide to Minneapolis Inbound Marketing

The Step-By-Step Guide to Minneapolis Inbound Marketing

Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound

4 years ago

Posted In: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News

How to Use Facebook Ads with Inbound Marketing

How to Use Facebook Ads with Inbound Marketing

Facebook, I'd like you to meet inbound. I think you two will really hit it off.  Facebook ads are a great way to quickly get your business in front of many new people, but if you aren't strategic, you might as well just kiss all your money goodbye. Integrating your Facebook ads with an inbound marketing strategy is an easy way to see better

4 years ago

Posted In: Buzz Tips, Facebook, Hubspot, Marketing, News

Why Email is More Important Than Ever in 2019

Why Email is More Important Than Ever in 2019

Q: Is email still relevant in 2019? A: Yes. Well that was easy! See you all next week, folks.    ... Alright, I guess I should go into more detail. It's easy to defend email as a lasting power when email marketing continues to be one of the marketing channels with the biggest return on investment. Email allows you to reach people in a

4 years ago

Posted In: Buzz Tips, Hubspot, Marketing, News

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our

4 years ago

Posted In: Buzz Tips, Hubspot, Marketing, News

Inbound Marketing Cheat Sheet

Inbound Marketing Cheat Sheet

Marketing doesn't come naturally to us at BizzyWeb. Yes, we know it - we live it, we breathe it, we occasionally dream about it - but like any other skill set it requires diligent learning and years of study. If you've done any marketing or research on your own, you've probably come across some terms that, frankly, seem like another language. Our

4 years ago

Posted In: Hubspot, Marketing, News

How to Get Your 💩 in a Group with Automation

How to Get Your 💩 in a Group with Automation

We love digital marketing, but we can't deny how frustrating it is to have to juggle dozens of different tools. Your website, your email marketing tool, your independent social media accounts, your Google Analytics, your Google My Business Listing, and that's just the bare minimum! If you also have to toss a CRM and other programs like Eventbrite

4 years ago

Posted In: Buzz Tips, Hubspot, Marketing, News, Social Media

Don’t Buy that List – How to Grow Your Email List for Free

Don’t Buy that List – How to Grow Your Email List for Free

Temptation comes in many forms. Sometimes it's a double chocolate brownie when you're 2 weeks into a diet, sometimes it's an extra pair of boots just in case you get tired of the other 12 you own and sometimes it's a "list of pre-screened emails and phone numbers of certified leads!" Buying an email list sure is tempting - who wants to pass up

4 years ago

Posted In: Buzz Tips, Constant Contact, Hubspot, Marketing, News

How to Develop a Buyer Persona in Less than 10 Minutes

How to Develop a Buyer Persona in Less than 10 Minutes

If you're not currently using buyer personas, we don't want to say you're doing marketing wrong, but... You're doing marketing wrong. At the end of the day, if you aren't quite sure who you're targeting, you're throwing money away. A persona helps you hone in on our ideal customer and create content for them, instead of just throwing everything

5 years ago

Posted In: Buzz Tips, Hubspot, Marketing, News

Selling is Helping, and Other New Truths in Marketing + Sales

Selling is Helping, and Other New Truths in Marketing + Sales

At BizzyWeb, we believe in a simple adage: The more you help people, the more successful you’ll become. We’ve geared our blog and email newsletter to helping as many people as possible, and we’ve published more than 300 free BizzyWebinars to help our clients and friends learn how to improve their marketing using digital tools. Helping feels

5 years ago

Posted In: Advertising, BizzyWeb, Buzz Tips, Communication, Hubspot, Marketing, News, SEO, User-Centered Web Design

5 Ways to Streamline Your Marketing with HubSpot

5 Ways to Streamline Your Marketing with HubSpot

The rumors are true. We're in love. Apologies if you're tired of hearing us wax on endlessly about HubSpot...but we're smitten. BizzyWeb is the latest HubSpot agency based in Minneapolis, and we want to shout from the rooftops what we love about this powerful tool. 1. A Built-In CRM You have contacts, but are you really organizing them, or do you

5 years ago

Posted In: Blogging, Buzz Tips, Hubspot, Internal Comms, Marketing, News, Social Media

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