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Communication

The Best Growth Hacks for 2020

The Best Growth Hacks for 2020

"Hacking" conjures to mind the image of someone dressed in all black, furiously typing away at a keyboard. But hacking isn't all negative or relegated to cheesy '90s flicks - it can also be a tool for exponential growth. That's where growth hacking comes in. What is Growth Hacking? The original term "growth hacking" was coined by startup advisor

4 years ago

Posted In: Growth-Driven Web Design, Marketing, News

Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It's hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it's important to keep your momentum going through the summer, instead of falling into the dreaded summer slump. HubSpot asked three

4 years ago

Posted In: Buzz Tips, Growth-Driven Web Design, Inbound Marketing, Marketing, News, Web Design

5 Signs It’s Time to Break Up With Your Marketing Agency

5 Signs It’s Time to Break Up With Your Marketing Agency

It's not you, it's me. No, wait....actually it is you. Sometimes a relationship can seem perfect on the outside, but it's a toxic mess behind the scenes. This is true for agency-client relationships as well. Is your agency giving you what you need? You may not know it, but it may be time to break up. Look for these signs that there's trouble in

4 years ago

Posted In: News, Public Relations

10 Inbound Marketing Analytics to Watch

10 Inbound Marketing Analytics to Watch

Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillars of inbound marketing are analytics - the data you examine to see how well you're performing. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with

4 years ago

Posted In: Hubspot, Inbound Marketing, Marketing, News, SEO, Social Media

Google vs Facebook: Where Should I Run Ads?

Google vs Facebook: Where Should I Run Ads?

You know your customers are online, but how do you reach them? Online advertising is a fantastic way to reach many people quickly, but where should you advertise online? And which is better: Google or Facebook? What are the Differences Between Google Ads and Facebook Ads? The main difference between Google AdWords and Facebook Ads is how ads are

4 years ago

Posted In: Advertising, Buzz Tips, Facebook, Google, Marketing, News

What Is Growth-Driven Web Design? (And Why You Should Care)

What Is Growth-Driven Web Design? (And Why You Should Care)

  Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website

4 years ago

Posted In: Growth-Driven Web Design, Marketing, News, Web Design

How to Use Instagram for B2B Marketing

How to Use Instagram for B2B Marketing

Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use

4 years ago

Posted In: Buzz Tips, Marketing, News, Social Media

How to Create Inbound Marketing Campaigns that Convert

How to Create Inbound Marketing Campaigns that Convert

Anyone can slap together an inbound marketing campaign. But a campaign that actually works? One that consistently brings in high-quality leads? That's a challenge. Creating inbound marketing campaigns that convert requires more planning and maintenance than just throwing everything on the wall and seeing what sticks. But high-converting marketing

4 years ago

Posted In: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News

How to Build Eyeball-Worthy Emails

How to Build Eyeball-Worthy Emails

Nobody likes an ugly email. If I click into an email and see walls of text, no color, no images, no buttons and not even one shred of bolded text, it's booked itself a one-way ticket to the trash. Are your emails facing a similar fate? With the vast amount of emails we all receive daily, it's important to create eyeball-worthy emails that command

4 years ago

Posted In: Communication, Constant Contact, Hubspot, Inbound Marketing, Marketing, News

5 Ways You’re Sabotaging Your Landing Pages

5 Ways You’re Sabotaging Your Landing Pages

Landing pages are the bread-and-butter of inbound marketing. But most landing pages are a burnt piece of toast. It's easy to create landing pages, but creating landing pages that convert is much more of a challenge. There are some basic mistakes that sabotage your landing pages before they ever have a chance to be successful. If your landing pages

4 years ago

Posted In: Inbound Marketing, Marketing, News, Web Design

Walking the Buyer’s Journey

Walking the Buyer’s Journey

In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process.

4 years ago

Posted In: BizzyWeb, Buzz Tips, Hubspot, Marketing, News

What is a Buyer Persona? (And How Do I Make One?)

What is a Buyer Persona? (And How Do I Make One?)

Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an

4 years ago

Posted In: Hubspot, Marketing, News

How to Set SMART Marketing Goals in 5 Steps

How to Set SMART Marketing Goals in 5 Steps

It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals.  Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART

4 years ago

Posted In: Marketing, News

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and

4 years ago

Posted In: Buzz Tips, Hubspot, Inbound Marketing, News

What is Inbound Marketing and Why You Should Care

What is Inbound Marketing and Why You Should Care

    Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers and

4 years ago

Posted In: Blogging, Buzz Tips, Marketing, News, SEO, Social Media

Google+ Is Shutting Down – Here’s What You Need to Do

Google+ Is Shutting Down – Here’s What You Need to Do

It's been on the horizon for months, looming for years, but now it's finally time - Google+ is no more. Google announced a few months ago that its struggling social network would finally be retired, but a recently-revealed security breach moved their final days from August 2019 to April 2019. Here is everything you need to know and do now that

4 years ago

Posted In: Google, Google+, Marketing, News, Social Media

SEO: Expectations vs Reality

SEO: Expectations vs Reality

  Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing

4 years ago

Posted In: Blogging, Buzz Tips, Marketing, News, SEO

5 Easy Inbound Marketing Ideas

5 Easy Inbound Marketing Ideas

Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are some

4 years ago

Posted In: Buzz Tips, Inbound Marketing, News

An Introduction to Growth-Driven Design in Minneapolis

An Introduction to Growth-Driven Design in Minneapolis

  Your website is your biggest marketing asset, and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located in Minneapolis, and more. It’s also your best “salesperson” - or should be. Research by HubSpot indicates that a prospect has already moved

4 years ago

Posted In: Communication, Growth-Driven Web Design, Hubspot, News

The Step-By-Step Guide to Minneapolis Inbound Marketing

The Step-By-Step Guide to Minneapolis Inbound Marketing

Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound

4 years ago

Posted In: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News

How to Use Facebook Ads with Inbound Marketing

How to Use Facebook Ads with Inbound Marketing

Facebook, I'd like you to meet inbound. I think you two will really hit it off.  Facebook ads are a great way to quickly get your business in front of many new people, but if you aren't strategic, you might as well just kiss all your money goodbye. Integrating your Facebook ads with an inbound marketing strategy is an easy way to see better

4 years ago

Posted In: Buzz Tips, Facebook, Hubspot, Marketing, News

Why Email is More Important Than Ever in 2019

Why Email is More Important Than Ever in 2019

Q: Is email still relevant in 2019? A: Yes. Well that was easy! See you all next week, folks.    ... Alright, I guess I should go into more detail. It's easy to defend email as a lasting power when email marketing continues to be one of the marketing channels with the biggest return on investment. Email allows you to reach people in a

4 years ago

Posted In: Buzz Tips, Hubspot, Marketing, News

How to Use Clickbait (Without Being Annoying)

How to Use Clickbait (Without Being Annoying)

He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook:  "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual

4 years ago

Posted In: Blogging, Buzz Tips, Marketing, News

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our

4 years ago

Posted In: Buzz Tips, Hubspot, Marketing, News

5 Last-Minute Holiday Marketing Ideas

5 Last-Minute Holiday Marketing Ideas

By now, the holidays are in full swing - it's time to make your list and check it twice: Baked cookies ✓  Hung the stockings by the chimney with care ✓  Set up a holiday marketing plan ✖ Oops! Don't put yourself on the naughty list just yet - there's still time to pull together some last-minute holiday marketing.  1. Use Your

4 years ago

Posted In: Buzz Tips, Marketing, News

How to do Keyword Research (And Why It Matters)

How to do Keyword Research (And Why It Matters)

How do you find what you're looking for online? Would you type into Google, "floral plants with petals" or "florists near me?" Language is important. With our florist example, the "right" language is obvious, but more often than not it isn't that clear cut. The closer you are to a business, the harder it is to look at it from an outsider's

4 years ago

Posted In: Buzz Tips, Marketing, News, SEO

Inbound Marketing Cheat Sheet

Inbound Marketing Cheat Sheet

Marketing doesn't come naturally to us at BizzyWeb. Yes, we know it - we live it, we breathe it, we occasionally dream about it - but like any other skill set it requires diligent learning and years of study. If you've done any marketing or research on your own, you've probably come across some terms that, frankly, seem like another language. Our

4 years ago

Posted In: Hubspot, Marketing, News

Fantastic Brands and Where to Find Them: Marketing Lessons from Harry Potter

Fantastic Brands and Where to Find Them: Marketing Lessons from Harry Potter

On November 18, Fantastic Beasts: The Crimes of Grindelwald will be released and mark the latest entry in a decades'-long cultural powerhouse. Few things have generated the lasting impact Harry Potter has, in no small part due to some clever marketing. Your business might not spawn 10 movies and billions of dollars (sorry) but you can still nab

4 years ago

Posted In: Marketing, News

How to Make Your Digital Content More Accessible  [Star Tribune Feature]

How to Make Your Digital Content More Accessible [Star Tribune Feature]

Recently, Dave sat down with Mike Porter of The Star Tribune to discuss accessibility in digital content. (Read the full article on Star Tribune's website). Q: What pitfalls can our business avoid when trying to make our digital content accessible for people with disabilities? A: Serious consideration of user accessibility for people with

4 years ago

Posted In: BizzyWeb, Marketing, News, Web Design

15 Marketing Clichés Your Clients Want You to Stop Using

15 Marketing Clichés Your Clients Want You to Stop Using

Searching for ways to be more efficient in your off-the-wall marketing? Let's put a pin in that, and loop back to it at our synergy meeting.  With the whole wide world of marketing at everyone's fingertips, marketing clichés stick out like a sore thumb. It's easy to fall back on certain phrases, but if you want your content to really shine here

4 years ago

Posted In: Marketing, News

5 Easy Holiday Marketing Ideas for B2B

5 Easy Holiday Marketing Ideas for B2B

Bah humbug. Struggling on mustering up some holiday cheer for your B2B? Holiday marketing seems to go hand in hand with e-Commerce since November and December are big spending months, but there are still ways to market during the holidays even if you aren't trying to sell candy canes. Give these actionable holiday marketing ideas a try. 1. Use

4 years ago

Posted In: Buzz Tips, Marketing, News, Social Media

How to Get Your 💩 in a Group with Automation

How to Get Your 💩 in a Group with Automation

We love digital marketing, but we can't deny how frustrating it is to have to juggle dozens of different tools. Your website, your email marketing tool, your independent social media accounts, your Google Analytics, your Google My Business Listing, and that's just the bare minimum! If you also have to toss a CRM and other programs like Eventbrite

4 years ago

Posted In: Buzz Tips, Hubspot, Marketing, News, Social Media

Don’t Buy that List – How to Grow Your Email List for Free

Don’t Buy that List – How to Grow Your Email List for Free

Temptation comes in many forms. Sometimes it's a double chocolate brownie when you're 2 weeks into a diet, sometimes it's an extra pair of boots just in case you get tired of the other 12 you own and sometimes it's a "list of pre-screened emails and phone numbers of certified leads!" Buying an email list sure is tempting - who wants to pass up

4 years ago

Posted In: Buzz Tips, Constant Contact, Hubspot, Marketing, News

How to Develop a Buyer Persona in Less than 10 Minutes

How to Develop a Buyer Persona in Less than 10 Minutes

If you're not currently using buyer personas, we don't want to say you're doing marketing wrong, but... You're doing marketing wrong. At the end of the day, if you aren't quite sure who you're targeting, you're throwing money away. A persona helps you hone in on our ideal customer and create content for them, instead of just throwing everything

5 years ago

Posted In: Buzz Tips, Hubspot, Marketing, News

How to Write Content (When You Hate Writing)

How to Write Content (When You Hate Writing)

I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok.

5 years ago

Posted In: Blogging, Buzz Tips, Facebook, Growth-Driven Web Design, Marketing, News

Selling is Helping, and Other New Truths in Marketing + Sales

Selling is Helping, and Other New Truths in Marketing + Sales

At BizzyWeb, we believe in a simple adage: The more you help people, the more successful you’ll become. We’ve geared our blog and email newsletter to helping as many people as possible, and we’ve published more than 300 free BizzyWebinars to help our clients and friends learn how to improve their marketing using digital tools. Helping feels

5 years ago

Posted In: Advertising, BizzyWeb, Buzz Tips, Communication, Hubspot, Marketing, News, SEO, User-Centered Web Design

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