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In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process. … [Read more...] about Walking the Buyer’s Journey
buyer's journey
Goodbye Funnel, Hello Flywheel: A New Approach to Sales
For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our … [Read more...] about Goodbye Funnel, Hello Flywheel: A New Approach to Sales
How to Use the Buyer’s Journey to Land More Sales
Thanks to the internet, the landscape of sales has changed forever. Consumers have more power than ever over their purchasing decisions and actively seek out businesses. You can't expect a customer to choose you simply because you offer a service they need - they have an endless variety of options to choose from. You now have to offer them more in … [Read more...] about How to Use the Buyer’s Journey to Land More Sales
