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How to Build Eyeball-Worthy Emails

Nobody likes an ugly email. If I click into an email and see walls of text, no color, no images, no buttons and not even one shred of bolded text, it's booked itself a one-way ticket to the trash. Are your emails facing a similar fate? With the vast amount of emails we all receive daily, it's important to create eyeball-worthy emails that command … [Read more...] about How to Build Eyeball-Worthy Emails

Don’t Buy that List – How to Grow Your Email List for Free

Temptation comes in many forms. Sometimes it's a double chocolate brownie when you're 2 weeks into a diet, sometimes it's an extra pair of boots just in case you get tired of the other 12 you own and sometimes it's a "list of pre-screened emails and phone numbers of certified leads!" Buying an email list sure is tempting - who wants to pass up … [Read more...] about Don’t Buy that List – How to Grow Your Email List for Free

5 Simple Ways to Show Your Customers You Care

Everyone wants to feel appreciated, your customers included. Often as business owners, we're so focused on driving new business that we take our current customers for granted. Your current customers are your foundation, but beyond that a happy customer is more likely to recommend your business to others and to keep coming back for more.  There are … [Read more...] about 5 Simple Ways to Show Your Customers You Care

How to Create an Email Automation for Small Business Saturday

Take a deep breath: the holidays are right around the corner. Small Business Saturday is November 25. Are you ready? Small Business Saturday is the perfect venue for driving sales and returning customers, even if you aren't a retail business. We at BizzyWeb are big fans of working smarter, not harder. One of the best, low-effort ways to drum up … [Read more...] about How to Create an Email Automation for Small Business Saturday

October 2017 Marketing and Holiday Planning [Infographic]

October is finally here. Grab your pumpkin spice lattes, plastic skulls and knee-high boots, it's time to jump into fall marketing. Now is the perfect time to steer your marketing efforts toward the upcoming holidays and end of fiscal years. We love this simple infographic from Constant Contact to help you chart October's peak events and generate … [Read more...] about October 2017 Marketing and Holiday Planning [Infographic]

7 Blog Post Ideas That Will Engage Your Readers Every Time

We need to talk about your blog. If you're like most of our customers, your blog sits neglected. Maybe it's a lack of faith in your writing ability, maybe it's not knowing what to write about or simply not knowing how to translate your industry into interesting content. Whatever the reason, it's a constant struggle to keep a blog regularly … [Read more...] about 7 Blog Post Ideas That Will Engage Your Readers Every Time

4 Secrets for Making Your Emails More Readable

Do you ever feel like you and your customers are speaking two different languages? You send out an email about a program or a sale that explains it in detail, only to get emails and calls in response asking about the program or sale. What gives? Can't people just read the email? Actually...they might not. Your emails should be built with your … [Read more...] about 4 Secrets for Making Your Emails More Readable

How to Use Email to Boost Your Real Estate Sales [Infographic]

Trying to go from "for sale" to "sold?" If your emails are falling flat, it's time to shake up your email marketing strategy to land more sales. This infographic from Constant Contact shows the three essential emails for any realtor: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips that … [Read more...] about How to Use Email to Boost Your Real Estate Sales [Infographic]

The Anatomy of a Successful Email

Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful emails to see how they're built. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry … [Read more...] about The Anatomy of a Successful Email

4 Email Content Ideas for Health Professionals [Infographic]

As anyone in the healthcare industry can confirm: there just aren't enough hours in the day. And as a health professional, your first priority is your patients or clients. You probably know that you should be marketing...but you just don't have the time. Lucky for you, there is a way to do both. Emails aren't just useful for sending out … [Read more...] about 4 Email Content Ideas for Health Professionals [Infographic]

Why Aren’t People Opening Your Emails?

Ever feel like you're just shouting into a void? That no matter how amazingly beautiful your emails are, no matter how Earth-shattering the subject matter, it doesn't even matter because barely anyone is opening them? Don't lose hope! The bad news is that people aren't opening your emails. The good news is that you can fix that.  If your emails … [Read more...] about Why Aren’t People Opening Your Emails?

How to Make Sure Your Holiday Event Doesn’t Fall Flat

Here's a terrifying reminder: the holidays are almost here. We already gave you some tips for making the most out of the holiday season, but one of the easiest (and most popular) ways to reach out to customers is with a holiday event.  Miranda Paquet at Constant Contact has some tips for rocking any holiday event.  1. Decide on a goal Do you … [Read more...] about How to Make Sure Your Holiday Event Doesn’t Fall Flat

5 Ways to Rock the Holiday Season

You can't deny it any longer: it's now officially Pumpkin Spice season. The plastic bats are coming out of hibernation, skeletons are gracing storefront windows and you can't walk three feet without seeing orange.  Now's the time to dust off your strategy and start gearing up for Holiday 2016. Even if you're not selling a tangible product, you can … [Read more...] about 5 Ways to Rock the Holiday Season

How to Use Email Marketing Automation, Without Turning Your Subscribers Off

Do you want more time in your day? Of course you do. While you're busy juggling all your obligations, it's easy to overlook marketing. Email marketing is one of the easiest and least expensive ways to connect with your audience...but who has the time? That's where email marketing automation comes in. Set it once, then walk away.You don't have time … [Read more...] about How to Use Email Marketing Automation, Without Turning Your Subscribers Off

4 Ways to Segment Your Email List

 What does your email list look like? No, not how many emails you have. How is it organized? Is it organized? Too many companies overlook list segmentation, when it's one of the most important features of email marketing. By breaking out your list, you can send targeted emails to the people most likely to act. That's powerful.Azure Collier … [Read more...] about 4 Ways to Segment Your Email List

Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]

If you send out regular emails to your customers, you know the frustration of crafting the perfect email and seeing those open rates shoot up...but the click through rates stay at rock-bottom. Once your readers open your email, they don't click on anything. Why is that?The answer is frustratingly simple: you're not giving them something they want … [Read more...] about Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]

6 Things You Can Learn from Your Email Analytics

By Miranda Paquet, Constant Contact  Making sense of your email analytics can be tricky at first.How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time?To approach your email reports with confidence, you have to understand what information you have available and how to use that … [Read more...] about 6 Things You Can Learn from Your Email Analytics

7 Ideas for Your First Autoresponder Series

Every day, you've got a thousand things demanding your attention. Can you really afford to spend time emailing out each one of your leads? Autoresponder emails are a sleek, automated way to follow up with new contacts. The best part? With Constant Contact, they take only minutes to set up.Miranda Paquet of Constant Contact has 7 simple ideas for … [Read more...] about 7 Ideas for Your First Autoresponder Series

BizzyWeb Receives 2015 Constant Contact All Star Award

BizzyWeb has been named a 2015 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact’s customer base, based on their significant achievements leveraging online marketing tools to engage their … [Read more...] about BizzyWeb Receives 2015 Constant Contact All Star Award

[Infographic] The Email Obstacle Course: What Happens Between Send and Receive

We've all lost a couple emails to the nebulous void of cyberspace. Why is that? At what point between "sent" and "received" does an email just...vanish?This infographic via Constant Contact breaks down the life cycle of an email to get to the bottom of disappearing emails: * * *Rethinking your email strategy? Check out our Buzz Builders online … [Read more...] about [Infographic] The Email Obstacle Course: What Happens Between Send and Receive

Improve Your Open Rates with These 12 Subject Line Tweaks

You have two seconds to capture your audience. Go.A great subject line and an ok subject line is the difference between a click and an instant trip to the trash bin. This week, Dave will be showing you how to make your subject lines stand out. Looking for a quick fix? Miranda Paquet of Constant Contact has some tips for tweaking your subject lines. … [Read more...] about Improve Your Open Rates with These 12 Subject Line Tweaks

How to Make Your Website and Email Work Together

It's no secret that we're a little obsessed with Constant Contact. Alright, maybe more than a little obsessed. Can you really blame us? Constant Contact makes it easy to streamline your online marketing with emails, promotions, events, surveys and more. One other important feature of Constant Contact: you can sync it with your website. Today, we're … [Read more...] about How to Make Your Website and Email Work Together

3 Simple Steps to Finding the Right Words to Use in Your Marketing

By now, you're probably sick of hearing us talk about Search Engine Optimization, but there's a reason we bring it up so often: it really is that important. Dave recently walked through the basics of SEO and he stressed the importance of keywords. But how do you identify the right keywords for your business? Natalie Denyse over at Constant Contact … [Read more...] about 3 Simple Steps to Finding the Right Words to Use in Your Marketing

What and How Often Should You Post on Social Media? [Infographic]

by Azure Collier, Constant ContactWhen I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices.One of the things I hear most often is “What should I post on social media and when should I post it?”That’s why we created this cheat sheet.In this cheat sheet, … [Read more...] about What and How Often Should You Post on Social Media? [Infographic]

Anoka Area Chamber of Commerce Seminar: Social Media 101 & 102

They’re out there – how do you reach them? You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business … [Read more...] about Anoka Area Chamber of Commerce Seminar: Social Media 101 & 102

Email Design Best Practices: How to Design the Perfect Email in 2016 [Guide]

by Ryan Pinkham, Constant ContactFirst impressions matter. And when someone opens your email, what they see is going to determine what they do next.Following email design best practices ensures your email looks good and delivers real results.If you’re using an email marketing service like Constant Contact to do your email marketing, you’re in … [Read more...] about Email Design Best Practices: How to Design the Perfect Email in 2016 [Guide]

4 Videos To Get You Started In Email Marketing

Despite the rise of texting and social media, email remains the go-to method of communication for most online users. The Radicati Group reports that by the end of 2015 there will be nearly 2.6 billion email users worldwide. That's a number impossible to ignore. Sending out emails – whether it be newsletters, event invites, press releases, surveys … [Read more...] about 4 Videos To Get You Started In Email Marketing

Utilizing E-Mail to Market Effectively – Find Out How on the Next BizzyWebinar!

Bummer. You missed this week's live broadcast. Fortunately, you can still watch the archive video above. Join us next week live on the webinar, or in person at our new headquarters for the next BizzyWebinar workshop! There is a tool out there that most Internet users check more often than any other social network, website, or gadget. Most of us … [Read more...] about Utilizing E-Mail to Market Effectively – Find Out How on the Next BizzyWebinar!