If you send out regular emails to your customers, you know the frustration of crafting the perfect email and seeing those open rates shoot up…but the click through rates stay at rock-bottom. Once your readers open your email, they don’t click on anything. Why is that?
The answer is frustratingly simple: you’re not giving them something they want to click on.
But how do you know what they want to click on? And more importantly, how do you convert that desire into an action item that drives business?
* * *