As anyone in the healthcare industry can confirm: there just aren’t enough hours in the day. And as a health professional, your first priority is your patients or clients. You probably know that you should be marketing…but you just don’t have the time.
Lucky for you, there is a way to do both. Emails aren’t just useful for sending out appointment reminders – using Constant Contact you can set up email templates in advance to send out to new or returning patients, without having to do any additional work. For busy health professionals, anything you can set and forget is the perfect marketing strategy.
Rustin Nethercott at Constant Contact put together a handy infographic for health professionals, to get you started. Constant Contact also has a fantastic resource page specifically for healthcare emails.
Making a little effort in your email goes a long way. Automated emails, like those above, see a 70.5% higher open rate than standard newsletter emails. Leveraging your current patients’ satisfaction translates into more new patients at the end of the day. If you feel like getting even more creative, you can try your hand as surveys, polls or other interactive emails. Explore the rest of our blog for more email tips.
Email marketing is one surefire way to reach current patients, but if you’re ready to grow your business it’s time to turn your attention to your website. Don’t miss our The Buzz About Websites BuzzCast on February 1. Can’t make it? You can watch it anytime after broadcast on our YouTube channel.
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Emails are just the tip of the iceberg when it comes to online marketing. To really see results, you need to ramp up your SEO, blog regularly and market on social media. If you’re ready to start getting noticed, our Buzz Builders online marketing programs can help.