• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Get Started
Support
Call us
Email Us
BizzyWeb | Minneapolis Web Design & Digital Marketing

BizzyWeb | Minneapolis Web Design & Digital Marketing

The Best Choice for Digital Marketing in Minnesota

  • Services
    • Growth-Driven Web Design
    • Digital Marketing
    • Inbound Marketing
  • Portfolio
  • About
    • About Us
    • Our History
    • Our Team
    • Tools We Use
  • Events
  • BizzyNews
  • Contact
  • Get Started
  • Support
You are here: Home / Communication / Constant Contact / 4 Ways to Segment Your Email List
Call us
Find BizzyWeb

4 Ways to Segment Your Email List

5 years ago

Reading Time: 2 minutes

 

What does your email list look like? No, not how many emails you have. How is it organized? Is it organized? Too many companies overlook list segmentation, when it’s one of the most important features of email marketing. By breaking out your list, you can send targeted emails to the people most likely to act. That’s powerful.

Azure Collier from Constant Contact has 4 tips on how to segment your list:

1. Ask for their preference.

One way to segment or group your contacts is by using email lists and asking your subscribers to choose the lists they’re interested in.

Fashion retailer No Rest for Bridget created lists for their communications and subscribers have the opportunity to choose what lists they’re interested in — emails that contain in-store sales and promotions, information about new products, online sales, or all news and sales.

Their subscribers receive information that’s relevant to them and won’t find unnecessary emails in their inbox.

Segment your email list example 1

2. Know their location.

You can learn a lot about what your subscribers are interested in based on their location. Robert Paul Properties — a real estate firm in Massachusetts — asks subscribers about the locations they’re interested in right in their email sign-up form.

They can easily target emails about new listings in certain towns and areas of the state to the subscribers who have expressed interest in those locations.

Segment your email list 2

3. Pay attention to purchasing behavior.

Audience behavior is another great way to segment. Find out what your audience is interested in by using your email reports to see what they’re opening and clicking on. You can save those people to an existing list or create a new one.

You can also create lists for customers who purchased a particular product or service and send them emails about those items.

The Festival City Theatres Trust in Edinburg, Scotland, has 20 different email lists for the different types of performances they host and communications they send.

Subscribers choose from the lists when they sign up. And when someone purchases a ticket, they’re added to a list for that type of show as well.

How to segment your email list 3

4. Focus on your relationship.

Some businesses and organizations have very distinct audiences that they communicate with. That’s why organizing their lists by the relationship or customer status helps them get the right information in front of the right people.

Fairy Dogparents, a nonprofit organization in Massachusetts, divides lists by events attendees, board members, general information, people interested in specific initiatives, and volunteers.

That way their donors can stay updated on how their contribution is making an impact and volunteers will be notified when their services are needed.

* * *

Are Your Emails Generating Leads?

BizzyWebBee-2014

Are your emails performing how they should? Sign up today for a FREE trial of Constant Contact. Then take your marketing strategy to the next level with our Buzz Builders online marketing programs.

Author: Dave Meyer Filed Under: Constant Contact, News Tagged: Constant Contact, Email Marketing, emails, segmentation

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related News

How to Get More Traffic to Your Website

How to Get More Traffic to Your Website

1 year ago

Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic.

The Best Growth Hacks for 2020

The Best Growth Hacks for 2020

2 years ago

Hacking isn't all negative or relegated to cheesy '90s flicks - it can also be a tool for exponential growth using growth hacking.

How to Convince Your Boss to Choose GDD Over Traditional Web Design

How to Convince Your Boss to Choose GDD Over Traditional Web Design

2 years ago

For those considering a Growth-Driven Design program, here is how you can convince your boss it's a worthy investment. 

Footer

Services

  • Digital Marketing
  • Inbound Marketing
  • Growth-Driven Web Design
  • Email Marketing
  • Pay Per Click Advertising
  • Search Engine Optimization
  • Social Media
  • Web Design
  • Brand Strategy
  • Website Hosting

Resources

  • Tutorials
  • Webinar Archive
  • Events
  • Client Area
  • Careers

Follow Us

Find Us

11190 Commerce Dr N
Minneapolis, MN 55316

612.424.9990

Keep In Touch

Subscribe to BizzyNews for the latest trends in Web Design, Inbound Marketing and Digital Marketing. Join over 5,000 people who receive our free monthly tips.

Partners

Copyright © 2021 · Minneapolis Web Design by BizzyWeb All Rights Reserved | Privacy Policy | Terms & Conditions | Log in