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persona

What is a Buyer Persona? (And How Do I Make One?)

4 years ago

What is a Buyer Persona featured image

Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...] about What is a Buyer Persona? (And How Do I Make One?)

Author: Dave Meyer Filed Under: Hubspot, Marketing, News Tagged: buyer persona, digital marketing, HubSpot, marketing, online marketing, persona

How to Develop a Buyer Persona in Less than 10 Minutes

4 years ago

how to develop a buyer persona in less than 10 minutes featured image

If you're not currently using buyer personas, we don't want to say you're doing marketing wrong, but... You're doing marketing wrong. At the end of the day, if you aren't quite sure who you're targeting, you're throwing money away. A persona helps you hone in on our ideal customer and create content for them, instead of just throwing everything … [Read more...] about How to Develop a Buyer Persona in Less than 10 Minutes

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News Tagged: HubSpot, HubSpot marketing, inbound marketing, marketing personas, persona, personas

5 Pre-Made Personas to Kickstart Your Digital Marketing

5 years ago

5 Pre-Made Marketing Personas FeaturedImage

Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing … [Read more...] about 5 Pre-Made Personas to Kickstart Your Digital Marketing

Author: Jena Felsheim Filed Under: Buzz Tips, Communication, Marketing, News, Web Design Tagged: digital marketing, marketing personas, online marketing, persona, traditional marketing, web design

How to Find Your Perfect Customer

6 years ago

I'm going to be blunt: if you're still thinking of your potential customer pool as "anyone who needs my product/service," you need to stop. If pure need was all the drove purchasing decisions, we wouldn't have the variety of products we do on the market. Think about the divide between Coke and Pepsi, and how passionately customers advocate for … [Read more...] about How to Find Your Perfect Customer

Author: Jena Felsheim Filed Under: BizzyWeb, Blogging, Buzz Tips, Marketing, News, Social Media, Web Design Tagged: digital marketing, marketing personas, online marketing, persona, web design

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