Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use … [Read more...] about How to Use Instagram for B2B Marketing
Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website … [Read more...] about How Do I Market When My Business is Boring?
From Facebook to Forbes, the web allows for seemingly endless complexity. When it comes to building your business's website, however, it's best to start simple. Almost every business will fall into one or two of only three major categories: B2C, B2B and/or eCommerce. Those acronyms probably look familiar to anyone exposed to online marketing, but … [Read more...] about What Type of Website Does Your Business Need?
Bummer. You missed this special live webinar featuring JoAnne Funch. No worries - you can still get up-to-date on how to create a killer LinkedIn profile by watching the archive video above. Join us next week! If you work in any business to business (B2B) industry, have corporate clients or are looking for great connections, LinkedIn is one of … [Read more...] about Create a Killer LinkedIn Profile: Special BizzyWebinar with JoAnne Funch of Marketing Dish!