What is Google My Business?

If you’ve spent any time online, you’ve probably stumbled across Google My Business, even if you didn’t recognize it right away. Ever search online for a service and then a map pops up or a little card appears at the side of the screen? That’s Google My Business in action:

We’ve talked a few times before about Google My Business, but with each year Google My Business changes and evolves.

What Is Google My Business?

In a nutshell: Google My Business is an overall interface for managing your business(es) on Google. It’s a hub for your Local Search Listing, Google Analytics and Adwords. You may have also heard of Google+ – as of 2018, Google is shifting businesses away from Google+ to Google My Business. You can read more about the difference between Google+ and Google My Business here.

What Does Google My Business Do?

Google My Business is a way of managing your information and what appears online when someone searches for your business. Searchers on Google can see basic information like your name, hours, location, phone number and website. You can also post to Google My Business to give yourself a slight boost in the rankings by being an active page. The most important advantage of Google My Business is that you can define the areas you serve and your business will show up on Google when someone in that area searches for your services. 

How Do I Create Google My Business? 

Creating a page can be a little tricky, because Google will sometimes automatically create a listing for you. We have a full guide on How to Create and Update Your Google My Business Listing that walks you through step-by-step how to make sure your business is listed correctly on Google My Business.

Google My Business can seem confusing at first, but with a little knowledge and practice, you can master it.

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