Everybody wants to rule the world, but only a select few will rule Google. Ranking on first page in Google search results is a digital marketing goal for every company, but it can be a challenge. We previously gave you tips on how to integrate your inbound marketing campaigns with your SEO, but there is another approach if you aggressively want to improve your SEO: Growth-Driven Web Design.
What is GDD?
A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Design (GDD) is a new approach to web design that stops this issue in its tracks.
In a Growth-Driven Design approach, websites are continuously updated every month, with substantive changes to keep your users engaged and moving through the buyer’s journey. It’s a three-step, ongoing process:
- Strategy: Develop overall goals for the site to measure success.
- Launch Pad: A functional, but slightly more minimal, site that’s launched in 1-3 months.
- Continuous Improvement: The site is continuously updated and modified, using feedback from the goals set in step 1.
This strategy halts stagnation because you are constantly updating your website to meet your goals.
How Do GDD and SEO Work Together?
One of the factors that Google considers when deciding where to place a website is how often that website is updated. With GDD, your website is updated much more frequently by nature than a traditional website. You can also add in SEO rankings as an explicit KPI and goal while implementing GDD. For example, each month when you decide what areas of your website to improve through GDD, you may make it a goal to add one new page for each keyword you want to focus on. And when that’s done, you’ll see how it impacted your rankings and perhaps set another task to go back and re-optimize those pages again in the future.
In this way, you’re no longer stuck with a static page making incremental updates, but a real strategy based on actual results.
How Do I Get Started?
The first step of any GDD process is by setting SMART goals. These are the metrics you will use to define what success looks like. Before setting these goals, do some heavy lifting with keyword research to decide what the top 5 keywords are that you need to be pursuing. Once you’ve identified those, you can then 5 SMART goals for each keyword, like so:
- I want to increase our ranking for the keyword “inbound marketing” by 30 spots within 3 months.
Armed with this goal, you can then start setting tasks to SEO your website. By rolling this strategy into Growth-Driven Design, you can be more purposeful about your content and ultimately see better results.
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Get Better Results with Growth-Driven Web Design – Free eBook
Growth-Driven Web Design is not only easier on your team and wallet- continuous updates and improvements to your website will keep your customers coming back for more. This free eBook goes over Growth-Driven Web Design and what you need to know to get started.
Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. We specialize in inbound marketing and Growth-Driven Design. We’re located just outside of Minneapolis. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).