Did you bring your scalpel? We’re continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we’re slicing open some successful websites to see how they’re built.
It’s Mobile Responsive
80% of people use a smartphone daily, according to Google. If your website isn’t ready for them, they won’t stick around. Even more troubling: any Google search done on a mobile app won’t show non-responsive sites in the search results. A truly mobile responsive web design seamlessly adapts to your visitor’s devices, so they see a visually consistent site that’s designed to work best on their device.
Not sure if your website is mobile-friendly? Google has a free test you can run to find out.
It Converts Visitors into Sales
Every successful website is built with a clear goal in mind. Usually, this is to drive conversions: aka turn a visitor into a customer. Depending on your business, a conversion will be different. For us, a conversion is someone filling out our Get Started form. But a conversion could be a product purchase made online or someone calling the business after browsing the site. A successful website guides visitors directly to make that conversion. Guide your visitors where you want using CTAs (calls-to-action).
It Loads Quickly
Visitors expect fast loading time when it comes to websites. On average, visitors are only willing to wait 6-10 seconds for a page to load. A successful website loads quickly, no matter how many bells and whistles are on the page. You can make some changes on your own to speed up your site, but you may have to start from the ground up.
It Speaks to Your Audience
Your website isn’t for you. It’s for your customers. Write your website in the language your visitors use, so your content speaks to the problems they have. The better your website anticipates the questions your users have, the more quickly you can snare them into buying.
Google is the granddaddy of the website and by and large where most of your organic (aka non-paid) web traffic will come through. There’s a certain art to making your website Google-friendly. The more easily Google can read your website, the more successful your website will be. The cornerstone of optimizing for Google is SEO – Search Engine Optimization. Optimizing your website increases your rankings on Google.
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Website got you down? Let’s start from the ground up and get something that works.