We talk a lot about what you should do when it comes to your website and digital marketing, but it’s just as important to talk about what you shouldn’t do. Avoid these common website pitfalls.
DON’T Use Social Media in Place of a Website
Social media is fantastic, but don’t make the mistake of thinking it can do the work of a website. Your page is at the mercy of social media networks, which means you have limited control of the look and feel as well as the content. You also can’t optimize your social media for search engines like you can your website, which means you have a lower chance of showing up in Google searches.
DO Have Control of your Website
A platform like WordPress makes it easy for you to constantly update your site, no coding knowledge required. Creating a consistent look and feel to your site is important to instilling trust, but beyond that you can use your website as a marketing hub. Having your social media point back to your website gives you a little bit more authority within Google search and lets you get the best of both worlds.
DON’T Assume Everyone’s Using a Computer
If you build your website with only desktop users in mind, you’re missing out on a lot of traffic. 68% of American adults own a smartphone and the average person checks that smartphone 150 times a day. Users aren’t willing to pinch and zoom – they expect your website to adapt to them.
DO Make Your Site Mobile Responsive
A mobile responsive site adapts to the viewer’s screen, so you don’t have to build separate websites for each device. All of our websites are mobile responsive by design.
DON’T Expect Visitors to Know What to Do
If you just plop users into your homepage without any clear direction, don’t be surprised when you don’t see any action. Visitors need to have some reference so they know what you want them to do.
DO Use Calls-to-Action to Guide Visitors
Calls-to-action (CTAs) point visitors in the directions you want them to go. The simplest CTA is a button or a sign-up form. Whatever action you want your visitors to take (call, shop, email, etc.), make sure your CTA is front-and-center so they know what to do.
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