Dave elsewhere: Measurement in the land of 140 characters or less

Just posted an article on social media measurement on IABC’s website that digs into what it takes to produce award-winning social media campaigns. Even if you’re not into awards, there’s some great tips from the judging process in this article that will help you start with the end in mind and create affective online communications.

http://www.iabc.com/awards/gq/judging/articles/meyer.htm