Miranda Paquet, Constant ContactWhen Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a … [Read more...] about How a Small Business Made $67,000 from One Cyber Monday Email
Email Marketing
The Best Time to Send Black Friday Special Offers
Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black … [Read more...] about The Best Time to Send Black Friday Special Offers
28 Ideas to Jumpstart Your Holiday Email Marketing
Ryan Pinkham | Constant ContactIs email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why:Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.Email marketing was the #1 driver of online sales on Black Friday 2014.Constant Contact customer Southeastern … [Read more...] about 28 Ideas to Jumpstart Your Holiday Email Marketing
Email Marketing Myths and Misconceptions
by Ryan Pinkham, Constant Contact Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is exciting news for businesses and organization trying to stay in touch with current and potential customers. But even in today’s hyper-connected world, … [Read more...] about Email Marketing Myths and Misconceptions
4 Ways to Make Your Call-to-Action Buttons More Effective
by Dan Shewan, Constant Contact Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative.A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting … [Read more...] about 4 Ways to Make Your Call-to-Action Buttons More Effective
Master Campaigns With These 4 Videos
You need more than just money from your customers. You also need their support, their time, their engagement and their feedback. Your relationship with your customers isn't a simple exchange of goods – it's a never-ending stream of back-and-forth interaction. Campaigns are a simple way to tease what you need out of your customers, while also giving … [Read more...] about Master Campaigns With These 4 Videos
10 Tips for Handling Unsubscribes
In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember … [Read more...] about 10 Tips for Handling Unsubscribes
4 Videos To Get You Started In Email Marketing
Despite the rise of texting and social media, email remains the go-to method of communication for most online users. The Radicati Group reports that by the end of 2015 there will be nearly 2.6 billion email users worldwide. That's a number impossible to ignore. Sending out emails – whether it be newsletters, event invites, press releases, surveys … [Read more...] about 4 Videos To Get You Started In Email Marketing
Increase Your Web Traffic with SEO for Your Images
by Jeremy Taylor, Constant ContactThree billion — give or take. That’s how many searches Google runs every single day. 40 percent of those return images.And with image searches becoming more commonplace, optimizing your images for search has become an essential tool for getting your business in front of new people.While it’s particularly crucial … [Read more...] about Increase Your Web Traffic with SEO for Your Images
Do You Know the 10 Best (and Worst) Performing Words in Email Subject Lines?
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line. In this new Marketing Prof's article, research writer Ayaz Nanji breaks down a recent report from Adestra on the best and worst performing words to use in your email subject lines.The report was based on data from more than 3 billion … [Read more...] about Do You Know the 10 Best (and Worst) Performing Words in Email Subject Lines?
How to Get Found Online
Miranda Paquet, Constant Contact Questions about Social, Search, and Online Listings Search and SEO1. How can I use keywords to get more people to visit my website?Start by making a list of terms (shoot for about 25) that are relevant to your business’s products or services. Think about the words a potential customer might use to find your … [Read more...] about How to Get Found Online
Why Website Visitors Aren’t Joining Your Email List (And What You Can Do About It)
Ryan Pinkham, Constant Contact When it comes to growing your email list, it’s hard to beat the exposure your website can provide.Think about it — why do people visit your website?In most cases, it’s to learn more about you, your business, and the products and services you have to offer.Many of these people will navigate to your website directly, … [Read more...] about Why Website Visitors Aren’t Joining Your Email List (And What You Can Do About It)
The Ultimate Guide to Growing a Massive Email List
Ryan Pinkham, Constant Contact How many of the people who visit your website or come into your store on a daily basis actually end up joining your email list?What if you could double, triple, or even quadruple that number?What would that mean for your business?Growing a massive email list may seem like a lofty goal, but remember: you already have … [Read more...] about The Ultimate Guide to Growing a Massive Email List
9 Expert Ways to Grow Your Email List with Facebook
Miranda Paquet, Constant Contact “We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts work…we found out that without paying for their marketing program, it doesn’t work for us.” Like many small business owners, Chris Iousa is wondering if it’s time to call it … [Read more...] about 9 Expert Ways to Grow Your Email List with Facebook
4 Tips for Click-Worthy Emails
Email marketing remains one of the most effective methods of marketing to customers and prospects. In fact, recent studies show that more than 82 billion consumer emails are sent every day! So what can a business owner do to stand out in this virtual tsunami of messages? This recent MarketingProfs article by Emily Konouchi looks at ways to increase … [Read more...] about 4 Tips for Click-Worthy Emails
10 Simple SEO Mistakes to Avoid
by Jeremy Taylor, Constant Contact You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these ten SEO mistakes is a great start… 1. Focusing … [Read more...] about 10 Simple SEO Mistakes to Avoid
6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
by Ali Hyatt, Constant Contact As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your … [Read more...] about 6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
Create the Perfect Offer: 4 Questions You Need to Ask First
by Constant Contact Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or Facebook, Twitter or Google, there were coupons in the local paper, annual sales at the local retail store, and news of special … [Read more...] about Create the Perfect Offer: 4 Questions You Need to Ask First
BizzyWeb Achieves Master Certification with Constant Contact
Jen Meyer, Vice President of Marketing at BizzyWeb, has become Master Certified by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. To achieve this Master Certification, the highest level of Constant Contact’s Solution Provider partner education, Meyer has completed a rigorous curriculum … [Read more...] about BizzyWeb Achieves Master Certification with Constant Contact
New Research Pinpoints The Best Days and Times to Post Content [Infographic]
Deciding when to post new content to social media channels can be a bit of a guessing game. "Never post on a Friday or Monday," say some. "Post content first thing Monday morning so people see it right away when they get to work," say others. It seems everyone has an opinion on the optimal day and time for best results. We were excited to … [Read more...] about New Research Pinpoints The Best Days and Times to Post Content [Infographic]
Email Marketing: Finding the Click-Through Sweet Spot
Email marketing continues to be one of the most effective online marketing tools for businesses of all sizes. But what makes a small business customer click on a link when reading an email? Constant Contact® reports that its "latest research reveals the ideal number of images and lines of texts small businesses should include in email marketing … [Read more...] about Email Marketing: Finding the Click-Through Sweet Spot
6 Ways to Promote Your Next Event
by Erik Mintz, Constant Contact With any event, whether it’s a class, seminar, open house, fundraiser or something in between, the ultimate goal is to get as many people as possible to attend. There’s no point in planning a free or fee-based event if no one shows up. To get the most out of your efforts, here are six ways to maximize registration, … [Read more...] about 6 Ways to Promote Your Next Event
5 Questions to Simplify Your Marketing and Help You Reach Your Goals
by Ryan Pinkham, Constant Contact Let’s face it — marketing isn’t always as simple as we’d like. While you probably know all about the different tools that are out there, and have likely experimented with different strategies for reaching new customers — it can still be difficult to come up with a plan that works for you. Some days you may … [Read more...] about 5 Questions to Simplify Your Marketing and Help You Reach Your Goals
Create the Perfect Offer: 4 Questions You Need to Ask First
by Ryan Pinkham, Constant Contact Today, there are a number of new ways businesses can run special offers that just a few years ago would have seemed impossible. This is great news for small business owners looking to grow their business and increase foot traffic throughout the entire year. But, it also introduces some new questions that need to be … [Read more...] about Create the Perfect Offer: 4 Questions You Need to Ask First
Buzz Builders webinar for Weds. 1/2/13: Email Marketing Using MailChimp
Have a question? Ask below by entering your question under "Speak Your Mind" Below! Email marketing is one of the most effective ways to stay in front of your clients - ring in the new year with a new understanding of this powerful tool! Marketing with MailChimp will allow you to easily create custom templates, share your newsletter via social … [Read more...] about Buzz Builders webinar for Weds. 1/2/13: Email Marketing Using MailChimp
Fishing for Sales with Online Marketing
The following is reprinted from the August 2011 issue of New Business Minesota. For a full copy of the articles, download this PDF or click the image to the right. Your Tackle Box Should Have the Right Lures to Catch What You’re Looking For. Finding customers can feel a lot like fishing: Sometimes the fish are biting and sales are coming in as fast … [Read more...] about Fishing for Sales with Online Marketing