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October 2017 Marketing and Holiday Planning [Infographic]

October is finally here. Grab your pumpkin spice lattes, plastic skulls and knee-high boots, it's time to jump into fall marketing. Now is the perfect time to steer your marketing efforts toward the upcoming holidays and end of fiscal years. We love this simple infographic from Constant Contact to help you chart October's peak events and generate … [Read more...] about October 2017 Marketing and Holiday Planning [Infographic]

How to Market a “Boring” Business [Infographic]

Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website … [Read more...] about How to Market a “Boring” Business [Infographic]

5 Pre-Made Personas to Kickstart Your Digital Marketing

Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing … [Read more...] about 5 Pre-Made Personas to Kickstart Your Digital Marketing

How to Create Compelling CTAs [Infographic]

Here’s a million-dollar question: how do you get people to do what you want them to? It isn’t enough to just dump words out into the universe and hope that does something. Whether you’re putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action.    What that … [Read more...] about How to Create Compelling CTAs [Infographic]

How to Take Photos for Social Media

Say Cheese! It's true: a picture is worth a thousand words. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it. Taking a good photo is key on social media. Luckily, all you need is your smartphone and … [Read more...] about How to Take Photos for Social Media

5 Blog Content Writing Hacks

Fun fact: nobody likes writing. Not even writers. Writing is summoning an ocean of unending creative motivation. More often than not, you reach for the ocean and find a muddy puddle. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog post when the motivation simply … [Read more...] about 5 Blog Content Writing Hacks

How Do I Know if My Social Media is “Worth It”?

Social media. You know you should be using it but you may be wondering: what's the point? Many business owners struggle to see the ROI of Social Media, especially when you're not selling a tangible product.   Sprout Social has some actionable tips for calcuating social media ROI. Read the full post on their site, or get the highlights … [Read more...] about How Do I Know if My Social Media is “Worth It”?

4 Lessons on Digital Marketing from Wonder Woman

In case you've been avoiding all social media, news media and word of mouth: Wonder Woman is currently smashing her way through the box office, with no signs of slowing down. There are a few lessons we can take from the success of everyone's favorite crime-fighting superheroine. Sure, Wonder Woman is generally fighting supervillains and not the … [Read more...] about 4 Lessons on Digital Marketing from Wonder Woman

How NOT to Respond to Negative Reviews

It's no secret how important online reviews are to businesses - 88% of customers rely on them to decide whether or not to do business with a local company. But many business owners are so laser-focused on getting reviews that they don't consider responding to reviews. It's inevitable - if you're actively soliciting reviews, you're going to get a … [Read more...] about How NOT to Respond to Negative Reviews

4 Secrets for Making Your Emails More Readable

Do you ever feel like you and your customers are speaking two different languages? You send out an email about a program or a sale that explains it in detail, only to get emails and calls in response asking about the program or sale. What gives? Can't people just read the email? Actually...they might not. Your emails should be built with your … [Read more...] about 4 Secrets for Making Your Emails More Readable

How to be an Online Marketing Jedi

May the 4th be with you. And also with your marketing. The Force is good for more than just flashy battles - you can use your Jedi training to master your online marketing strategy as well. Come along, my Padawan reader as we delve into the world of online marketing. Resist the Dark Side Like the Force, the dark side of online marketing is … [Read more...] about How to be an Online Marketing Jedi

How to Use Email to Boost Your Real Estate Sales [Infographic]

Trying to go from "for sale" to "sold?" If your emails are falling flat, it's time to shake up your email marketing strategy to land more sales. This infographic from Constant Contact shows the three essential emails for any realtor: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips that … [Read more...] about How to Use Email to Boost Your Real Estate Sales [Infographic]

20 Questions That Will Give You a Year’s Worth of Blog Posts

  You've heard it before (probably from us): in order to rank on Google, you need a blog. And you need to update it. Regularly. It's usually at the words "regularly updated blog" that our customers' faces blanch and the panic creeps in. That's when we hear: "I'm not a writer. And besides, I don't know what to blog about." I'll let … [Read more...] about 20 Questions That Will Give You a Year’s Worth of Blog Posts

How Do I Know if My Online Marketing is Working? [Quiz]

One of the biggest challenges when it comes to online marketing is attaching a clear ROI to your efforts. Many business owners struggle with knowing that they need to market, but being afraid of just tossing money down the drain. If you're already marketing but feeling like you're just treading water, there are a few questions you should ask … [Read more...] about How Do I Know if My Online Marketing is Working? [Quiz]

Do I Need a Google+ Business Page?

So, Google. We need to talk. I appreciate everything you do for me - answering my stupid questions, giving me direction, helping me solve "who's that actor" arguments...but changing things and not telling anyone? That has got to stop.  If you've dabbled in digital marketing, you've probably heard of Google+ or Google My Business. If not, you've … [Read more...] about Do I Need a Google+ Business Page?

What Should My Marketing Budget Be? [Infographic]

The online marketing landscape is a bustling market. One the left, merchants trying to sell you services for an arm and a leg. On the right, merchants promising the same services for pennies. Business owners know they need to be marketing, but with all the noise they aren't sure how much they should spend on online marketing. Or, worse, they're … [Read more...] about What Should My Marketing Budget Be? [Infographic]

The Anatomy of a Successful Blog Post

Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful blog posts to see how they're built. What "success" will mean to you depends largely on your audience. Generally, you want to aim for: A consistent number of readers that shows … [Read more...] about The Anatomy of a Successful Blog Post

The Anatomy of a Successful Email

Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful emails to see how they're built. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry … [Read more...] about The Anatomy of a Successful Email

The Anatomy of a Successful Social Media Post

Did you bring your scalpel? We're starting something new here at BizzyWeb. For the next few weeks, I'll be taking a look at successful social media posts, emails, blog posts and websites to narrow in on what makes them work. Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining … [Read more...] about The Anatomy of a Successful Social Media Post

How You’re Annoying Your Customers (Without Realizing It)

For the first 16 years of his life, my younger brother's name was "STOPJON!." STOPJON! blew raspberries, jumped on the couch, yanked ponytails, trudged mud through the house and threw water balloons. STOPJON! never heard his name unless it was shouted in annoyance. Eventually, STOPJON! matured and graduated to "Jon," but not before leaving a legacy … [Read more...] about How You’re Annoying Your Customers (Without Realizing It)

How to Find Your Perfect Customer

I'm going to be blunt: if you're still thinking of your potential customer pool as "anyone who needs my product/service," you need to stop. If pure need was all the drove purchasing decisions, we wouldn't have the variety of products we do on the market. Think about the divide between Coke and Pepsi, and how passionately customers advocate for … [Read more...] about How to Find Your Perfect Customer

2017 Social Media Image Size Guide [Infographic]

New year, new selfies. 2017 is here and social media isn't going anywhere. Considering that 90% of the information transmitted to the brain is visual, social media is more important than ever. Start this year off right by making sure all your social media images are primed to pop. Below is our 2017 social media size guide. Remember to save this … [Read more...] about 2017 Social Media Image Size Guide [Infographic]

The Trends to Pay Attention to in 2017

2016 is finally over. It's time to brush off the dust of last year and step forward into 2017. A lot changed in the digital marketing landscape over the last 12 months. Here are the top digital marketing trends in 2017 that you need to know to keep your business competitive.  Digital Marketing - You Have to Be There It may seem obvious, but … [Read more...] about The Trends to Pay Attention to in 2017

How to Get Reviews

You can't afford to ignore online reviews - your customers sure don't. 88% of consumers read reviews to determine the quality of a local business. Before ever picking up the phone, your customers will be searching for your online reviews. If you don't have any, they may not buy. But getting online reviews is a struggle many business owners face. … [Read more...] about How to Get Reviews

How to Write Epic Content

Between TV, email and social media, we're all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic.  Stories unite us. They define us. There's a reason why stories like … [Read more...] about How to Write Epic Content

How to Make Sure Your Holiday Event Doesn’t Fall Flat

Here's a terrifying reminder: the holidays are almost here. We already gave you some tips for making the most out of the holiday season, but one of the easiest (and most popular) ways to reach out to customers is with a holiday event.  Miranda Paquet at Constant Contact has some tips for rocking any holiday event.  1. Decide on a goal Do you … [Read more...] about How to Make Sure Your Holiday Event Doesn’t Fall Flat

10 Worst Social Media Fails of 2016

Schadenfreude is the German word for "pleasure derived by someone from another person's misfortune." There are few situations more ripe for Schadenfreude than social media fails. Tweets can be deleted, but screencaps are forever. We're looking back at the worst social media fails of 2016, with tips on where they went wrong. We don't want any of you … [Read more...] about 10 Worst Social Media Fails of 2016

How to Create Compelling CTAs (Calls-to-Action)

Here's a million-dollar question: how do you get people to do what you want them to? It isn't enough to just dump words out into the universe and hope that does something. Whether you're putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action. What that … [Read more...] about How to Create Compelling CTAs (Calls-to-Action)

5 Ways to Rock the Holiday Season

You can't deny it any longer: it's now officially Pumpkin Spice season. The plastic bats are coming out of hibernation, skeletons are gracing storefront windows and you can't walk three feet without seeing orange.  Now's the time to dust off your strategy and start gearing up for Holiday 2016. Even if you're not selling a tangible product, you can … [Read more...] about 5 Ways to Rock the Holiday Season

Snapchat VS. Instagram Stories: What’s the Difference?

Instagram Stories is the shiniest new toy, and everyone is talking about it. Launched last month, Instagram Stories lets users share snapshots that disappear after 10 seconds. Sounds familiar. Facebook, Instagram's parent company, clearly launched Instagram Stories as a response to the wildly popular Snapchat. And now every small business owner is … [Read more...] about Snapchat VS. Instagram Stories: What’s the Difference?

Which Social Network Is Right For My Business? [Quiz]

Are you ready to take your business social? With all the choices out there, it's hard to know which social media network to start with. Cut through the chatter with the quiz below and find which network you should start with. Don't see the quiz? Click here. The Top 5 Social Networks:Facebook is the largest social network for a good reason. This … [Read more...] about Which Social Network Is Right For My Business? [Quiz]

10 Commandments for Millennial Marketing

A few weeks ago, we told you how to appeal to Gen Xers. Continuing on our generational journey, here's a bit of insight into millennials. This list from Rustin Nethercott of Constant Contact shows the 10 commandments of millennial marketing. Read the full article and nab an infographic here.1. Mobilize Your EffortsIt’s safe to say that mobile … [Read more...] about 10 Commandments for Millennial Marketing

6 Dos and Don’ts of Marketing to Generation X

Poor Generation X. Wedged between the Baby Boomers and Millennials, Generation X frequently gets swept to the side. Which is a shame, because Gen Xers are the managers and entrepreneurs. In other words? They're the decision-makers.These folks, aged 35-51, have a monumental influence on the market that isn't being tapped into. Millennials are the … [Read more...] about 6 Dos and Don’ts of Marketing to Generation X

The Top 3 Takeaways From Facebook’s New Friends>Business Algorithm

They're at it again. Just when you think you've started to understand how the Facebook algorithm works, they go and change it. This Wednesday Facebook announced that they were shaking up the News Feed once again – and this time, business pages are taking a hit.The new algorithm will be prioritizing users friends' content above any business, news or … [Read more...] about The Top 3 Takeaways From Facebook’s New Friends>Business Algorithm

Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]

If you send out regular emails to your customers, you know the frustration of crafting the perfect email and seeing those open rates shoot up...but the click through rates stay at rock-bottom. Once your readers open your email, they don't click on anything. Why is that?The answer is frustratingly simple: you're not giving them something they want … [Read more...] about Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]

BizzyWeb Receives 2015 Constant Contact All Star Award

BizzyWeb has been named a 2015 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact’s customer base, based on their significant achievements leveraging online marketing tools to engage their … [Read more...] about BizzyWeb Receives 2015 Constant Contact All Star Award