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Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black … [Read more...] about The Best Time to Send Black Friday Special Offers
Social Media
Making Sense of Google Analytics: 10 Tips for Small Businesses
by Jeremy Taylor, Constant ContactGoogle Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model).The problem is that it can be tricky to identify the metrics that … [Read more...] about Making Sense of Google Analytics: 10 Tips for Small Businesses
10 Tips for Handling Unsubscribes
In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember … [Read more...] about 10 Tips for Handling Unsubscribes
4 Videos To Get You Started In Email Marketing
Despite the rise of texting and social media, email remains the go-to method of communication for most online users. The Radicati Group reports that by the end of 2015 there will be nearly 2.6 billion email users worldwide. That's a number impossible to ignore. Sending out emails – whether it be newsletters, event invites, press releases, surveys … [Read more...] about 4 Videos To Get You Started In Email Marketing
Facebook Announces ‘Dislike’ Button In Development
Over the years, Facebook has proven its ability to really understand its audience. While we appreciate Facebook's commitment to our wants and needs, there's one thing that's always been missing: the Dislike button. Because really, we can't like everything all the time, right?After years of refusal, Facebook recently announced that the … [Read more...] about Facebook Announces ‘Dislike’ Button In Development
Can Your Customers Trust Your Website?
We're hearing more and more frequently about hackers breaking into a company's back end systems and stealing customer information. As a business owner, it is your responsibility to protect and secure customer information and keep hackers at bay. How confident are you that your business's website is protecting your most important asset - your … [Read more...] about Can Your Customers Trust Your Website?
Increase Your Web Traffic with SEO for Your Images
by Jeremy Taylor, Constant ContactThree billion — give or take. That’s how many searches Google runs every single day. 40 percent of those return images.And with image searches becoming more commonplace, optimizing your images for search has become an essential tool for getting your business in front of new people.While it’s particularly crucial … [Read more...] about Increase Your Web Traffic with SEO for Your Images
4 Videos To Kickstart Your Social Media Strategy
"Are you on Facebook?" is now a rhetorical question. If you don't have a presence on social media, potential customers will pass you by. But it's not enough just to have social media accounts – you also need to know how to leverage them for your business. We frequently talk about social media in our weekly BizzyWebinars, and we've rounded up 4 … [Read more...] about 4 Videos To Kickstart Your Social Media Strategy
How to Get Found Online
Miranda Paquet, Constant Contact Questions about Social, Search, and Online Listings Search and SEO1. How can I use keywords to get more people to visit my website?Start by making a list of terms (shoot for about 25) that are relevant to your business’s products or services. Think about the words a potential customer might use to find your … [Read more...] about How to Get Found Online
The Ultimate Guide to Growing a Massive Email List
Ryan Pinkham, Constant Contact How many of the people who visit your website or come into your store on a daily basis actually end up joining your email list?What if you could double, triple, or even quadruple that number?What would that mean for your business?Growing a massive email list may seem like a lofty goal, but remember: you already have … [Read more...] about The Ultimate Guide to Growing a Massive Email List
9 Expert Ways to Grow Your Email List with Facebook
Miranda Paquet, Constant Contact “We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts work…we found out that without paying for their marketing program, it doesn’t work for us.” Like many small business owners, Chris Iousa is wondering if it’s time to call it … [Read more...] about 9 Expert Ways to Grow Your Email List with Facebook
Optimize “Old” Blog Posts to Maximize Search Results
This week we are sharing a unique tactic for increasing blog traffic to your website: optimizing the older blog content on your website. The following information is excerpted from a recent article by Pamela Vaughan, published on HubSpot Blogs. Click here to read the full article. * * * The Blogging Tactic No One Is Talking About: Optimizing the … [Read more...] about Optimize “Old” Blog Posts to Maximize Search Results
10 Simple SEO Mistakes to Avoid
by Jeremy Taylor, Constant Contact You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these ten SEO mistakes is a great start… 1. Focusing … [Read more...] about 10 Simple SEO Mistakes to Avoid
Is Your Blog Getting Lonely? Eight Tips To Rekindle The Love!
by Susan Solovic for Constant Contact Are you and your blog having relationship problems? I’ve seen it so many times. Here are the common troubles I’ve witnessed: You know you should have a blog, but just haven’t gotten around to it yet, You started a blog, but have lost your motivation and are letting it slip, and You want to love your blog, but … [Read more...] about Is Your Blog Getting Lonely? Eight Tips To Rekindle The Love!
6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
by Ali Hyatt, Constant Contact As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your … [Read more...] about 6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
Understanding The SEO Journey – Old vs New SEO
As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank … [Read more...] about Understanding The SEO Journey – Old vs New SEO
Extra! Extra! Dave Meyer Featured in New Business Minnesota
Projecting a great image to your customers is one of the easiest and most cost-effective ways to grow your business. If you use the right tools, you will present your company as a trusted resource and professional solution provider. It can seem daunting to create a professional-looking website, get your social media set up and generating leads, and … [Read more...] about Extra! Extra! Dave Meyer Featured in New Business Minnesota
New Research Pinpoints The Best Days and Times to Post Content [Infographic]
Deciding when to post new content to social media channels can be a bit of a guessing game. "Never post on a Friday or Monday," say some. "Post content first thing Monday morning so people see it right away when they get to work," say others. It seems everyone has an opinion on the optimal day and time for best results. We were excited to … [Read more...] about New Research Pinpoints The Best Days and Times to Post Content [Infographic]
What’s New for Facebook? Notable Notes from Facebook F8 2015
Facebook F8 is an annual conference for developers creating products and services for the world's biggest social network. For the rest of us, it is a sneak peek of the cool new things we can expect to see from Facebook in the upcoming year. This year's conference included a number of notable announcements that made one thing clear: Facebook is … [Read more...] about What’s New for Facebook? Notable Notes from Facebook F8 2015
6 Ways to Promote Your Next Event
by Erik Mintz, Constant Contact With any event, whether it’s a class, seminar, open house, fundraiser or something in between, the ultimate goal is to get as many people as possible to attend. There’s no point in planning a free or fee-based event if no one shows up. To get the most out of your efforts, here are six ways to maximize registration, … [Read more...] about 6 Ways to Promote Your Next Event
5 Questions to Simplify Your Marketing and Help You Reach Your Goals
by Ryan Pinkham, Constant Contact Let’s face it — marketing isn’t always as simple as we’d like. While you probably know all about the different tools that are out there, and have likely experimented with different strategies for reaching new customers — it can still be difficult to come up with a plan that works for you. Some days you may … [Read more...] about 5 Questions to Simplify Your Marketing and Help You Reach Your Goals
SEO Strategies to Boost Your Business
With continuous updates to mysterious and complicated algorithms, SEO has changed significantly over the years. It's no longer enough to load up a page with a bunch of keywords and wait for your page rank to climb. That just doesn't work anymore. Check out this handy infographic created by digital marketing guru Neil Patel for a quick breakdown of … [Read more...] about SEO Strategies to Boost Your Business
Will 2015 Be the Year of Hashtag Marketing?
As we’ve been perusing all the 2015 prediction articles, it’s become apparent that industry leaders believe hashtag marketing will surge this year. While hashtags started as a means to categorize and search for content, they have evolved and are less about search and more about context. Hashtags have become a marketing mainstay, taking over Twitter … [Read more...] about Will 2015 Be the Year of Hashtag Marketing?
Does Your Social Media World Buzz Effectively? Find Out in the Next BizzyWebinar!
Bummer. You missed today's webinar. But don't worry! You can still view the archive by clicking on the video above. Don't forget to join us next week for the next BizzyWebinar! The world of social media is buzzing with new ways to share your life via pictures and video. In this week's BizzyWebinar we'll offer tips on how to make the following … [Read more...] about Does Your Social Media World Buzz Effectively? Find Out in the Next BizzyWebinar!
Create a Killer LinkedIn Profile: Special BizzyWebinar with JoAnne Funch of Marketing Dish!
Bummer. You missed this special live webinar featuring JoAnne Funch. No worries - you can still get up-to-date on how to create a killer LinkedIn profile by watching the archive video above. Join us next week! If you work in any business to business (B2B) industry, have corporate clients or are looking for great connections, LinkedIn is one of … [Read more...] about Create a Killer LinkedIn Profile: Special BizzyWebinar with JoAnne Funch of Marketing Dish!
BizzyWebinar for 6/4: Facebook Design Changes
We are LIVE on Buzz Builders! Join us on Google Plus for an interactive session and to take advantage of our Q&A tool to ask questions. Facebook’s new design for business pages is finally rolling out! The new design is much cleaner and looks similar to the new timeline design for personal pages. The main changes include: Timeline has been … [Read more...] about BizzyWebinar for 6/4: Facebook Design Changes
Buzz Builders for 5/21: Managing Your Reputation
Bummer. You missed the live broadcast. But no worries! You can still catch up on how to manage your online reputation by watching the archived video above. Join us next week for our next Buzz Builders workshop! You may have heard of online review sites like Yelp, Foursquare, Google Plus or, of course, Facebook. These tools are great ways for … [Read more...] about Buzz Builders for 5/21: Managing Your Reputation
Buzz Builders for 5/3: Facebook
Bummer. You missed our live broadcast. But no worries! You can still watch the archive video above and don't forget to join us next week either online or in person at our fancy new digs in Champlin. See you next week! Facebook is growing up. The social media giant announced a number of new initiatives at their annual F8 conference this week. Among … [Read more...] about Buzz Builders for 5/3: Facebook
Buzz Builders for 4/30: Twitter Profile Update Workshop
Bummer. You missed this week's live broadcast. Fortunately, you can still watch the archive video above. Join us next week live on the webinar, or in person at our new headquarters for the next Buzz Builders workshop! Twitter announced this week that all profiles are now ready to move to the new profile look (as covered on our April 9 Buzz Builders … [Read more...] about Buzz Builders for 4/30: Twitter Profile Update Workshop
Buzz Builders for 4/16: LinkedIn Company Pages Lose Products/Services Tab
Bummer. You missed our LIVE broadcast. But do not fret! You can still watch the archive by streaming the video above. Join us next week on Wednesday at noon for next LIVE broadcast in our Buzz Builders Webinar series. See you then! LinkedIn Shuts Down Products/Services Tab on Company Pages - Time To Setup a Showcase Page! If you have a LinkedIn … [Read more...] about Buzz Builders for 4/16: LinkedIn Company Pages Lose Products/Services Tab
Buzz Builders for 4/9: New Twitter
Bummer. You missed the live broadcast. But don't worry! You can still stream the archived video above to catch up on the changes that Twitter is rolling out. See you next week! Have you used Twitter lately? If you haven’t, or if you’re thinking about starting an account, you’re in for a welcome change. Twitter is rolling out a massive new redesign … [Read more...] about Buzz Builders for 4/9: New Twitter
Buzz Builders for 3/26: The Anatomy of a Buzz Report
Sorry you missed our LIVE broadcast! You can still view the video above to find out more about how Buzz Reports work. Join us next week! At BizzyWeb, we offer free Buzz Reports to those who are looking for an outside opinion on their online marketing. It's a bit like a doctor's check-up: We look at your website's health, your social media … [Read more...] about Buzz Builders for 3/26: The Anatomy of a Buzz Report
Buzz Builders for 3/19: Facebook Business Pages
Sorry you missed our live broadcast! You can still catch up on Facebook for Business Pages by streaming the video above. See you next week! This week Facebook is rolling out one of the biggest changes yet to its Pages for Business offerings. The new streamlined look is designed to match the updated design rolled out to personal profiles recently on … [Read more...] about Buzz Builders for 3/19: Facebook Business Pages
Buzz Builders for 3/5: Finding a Great Domain Name
Sorry you missed our LIVE Buzz Builders webinar! You can still stream the video above to catch up on what we talked about today and visit our archives to view past Buzz Builders webinars. This Wednesday on Buzz Builders we'll cover how to find a great domain name, what the difference is between top level domains (TLDs) like .com, .net, .org, etc., … [Read more...] about Buzz Builders for 3/5: Finding a Great Domain Name
Buzz Builders for 2/19: Twitter
Sorry you missed the LIVE broadcast! Join us again next week for the next Buzz Builders Webinar at NOON CT! You’ve probably seen them everywhere on TV commercials and your favorite shows – little codes with a pound sign in front of them. Those codes are called “hashtags,” and they’re used on social networking site Twitter to chat about topics in … [Read more...] about Buzz Builders for 2/19: Twitter
Buzz Builders for 2/5: Tips to Make Your Site Zippy
Sorry - you missed our live broadcast today. But don't fret - you can catch up by watching the video above as well as visiting our archive to watch past Buzz Builders webinars. Having a zippy website is a crucial part of your company’s online success. A site that loads quickly saves your visitors from frustrating waits, helps you rank better in … [Read more...] about Buzz Builders for 2/5: Tips to Make Your Site Zippy
